Reforms Testimonials

This TV commercial shows the different segments of beneficiaries of the reforms taking place & the impact on their business.

This TV commercial shows the different segments of beneficiaries of the reforms taking place & the impact on their business.

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This TV commercial comes after the great achievement of our nation being recognized as the 11th most competitiveness investment destination in the world according to the World Bank’s Ease of Doing Business Report

At the end of 2004 we set out with the goal of becoming a top 10 most competitive nation by end of 2010. Thanks to the support of HM King Abdullah bin Abdulaziz on the 10x10 program we improved to 67th place in 2005, down to the 11th most competitive place to do business globally in 2010 out of 183 countries ranked, and number 1 in the MENA region.

This TV commercial shows the different segments of beneficiaries of the reforms taking place & the impact on their business.

And yet, this is only the beginning of improvements to the investment environment in Saudi Arabia.