Key fact: 400 million consumers and the world’s fastest-growing economies
The Kingdom itself forms the beating heart of the Middle East / North Africa (MENA) region, with some 400 million consumers and many of the world’s fastest-growing economies. Saudi Arabia’s 27 million increasingly prosperous consumers form the largest market in the region, and as GDP expands they are making galloping contributions to domestic demand. As wealth reaches previously less developed areas of the country, attractive opportunities are emerging to cater to pent-up demands in sectors such as healthcare, power and water, and consumer goods.
The Kingdom has an excellent track record of economic stability even as it registers among the world’s highest growth in domestic demand. The Milken Institute’s 2007 Capital Access Institute rates Saudi Arabia’s macroeconomic environment as the world’s best (out of 122 countries ranked).